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Editorial Staff

Executive Editor/VP-Special Projects:
Jeff Hall
Associate Editor
Jennifer Spector, DPM
Circulation and Subscriptions
Bonnie Shannon

Editorial Correspondence

Jeff Hall, Executive Editor/VP-Special Projects, Podiatry Today
HMP Communications, 70 E Swedesford Rd
Suite 100, Malvern PA 19355

Telephone: (800) 237-7285, ext. 214

Fax: (610) 560-0501

February 2005

Volume 18 Issue 2
By Steven Peltz, CHBC
   Two podiatrists meet for dinner and one raises the possibility of merging their practices. “Why do we have two offices, two billing systems and two complete staffs?,” one may ask. “We each need another provider but not full time, and we each pay…
By Jeff Hall, Executive Editor
   $11,550,000. That is the settlement fund that DPMs and other specialty care providers will be able to draw from after enduring years of billing disputes with Cigna Healthcare. In December, the insurer decided to settle a national class action…
By Ann Anderson, DPM, and John S. Steinberg, DPM
   The field of advanced wound care science continues to deliver new products and concepts for use in healing problem wounds of the lower extremity. The market now includes two living cell products and numerous biologically active products that are…
By John H. McCord, DPM
   I recently attended a seminar at a posh ski resort in Sun Valley, Idaho. The cost of transportation and lodging favored an older segment of our profession who were done paying off student loans and past worrying about productivity and overhead.…
Relieve Dry Skin    Dry skin can be a problem for many patients in the winter.    Given this common problem, one may want to consider Umecta™, which can provide relief for moderately to severely dry skin. The JSJ Pharmaceuticals product contains 40…
By Brian McCurdy, Associate Editor
   Many podiatrists report positive benefits anecdotally of using custom orthotics to treat plantar fasciitis. However, a recent study published in the Journal of the American Podiatric Association (JAPMA) points out flaws in the current literature…
Guest Clinical Editor: Eric Feit, DPM
   There is an array of special considerations one must take into account when prescribing pediatric orthotics. In addition, it is important to work with both children and their parents to encourage compliance so the child does not develop problems…
By David Edward Marcinko, MBA, CFP, CMP, and Gary L. Bode, CPA, MSA
   Most podiatrists equate marketing with advertising. However, advertising is the most expensive and often least effective facet of services marketing. Internal marketing is the most cost effective, most time effective and usually the most…
By Mark A. Caselli, DPM
   Pruritis, or generalized itching, is the most common presenting skin complaint. It can be a particularly annoying and sometimes debilitating problem for athletes, who place great demands on their skin. Since pruritis may be caused by a particular…
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