Now that is a word that has some real catchiness to it, a virtual aphrodisiac for even the most adroit etymologist. I just like to say "genomics.” It conjures up the great line ("Plastics?") Dustin Hoffman repeated in The Graduate.
“Mrs. Robinson (another reference from The Graduate), we’re into ‘genomics’ now and we need to take a look at your genomes so I can provide you with the best perioperative care for your upcoming reconstructive foot surgery.”
“Really?” she replies. “Is there a test for that and will it hurt?”