When it comes to feet, podiatrists know more than anyone, but it’s nearly impossible to stay on top of all the new running shoe styles that are out there.
Many of us prescribe orthotics and those orthotics generally are designed to fit into an athletic shoe. For that reason, I think it’s important that podiatrists establish a relationship with a local running shoe store where they can send their patients to be fit properly.
I have three running shoe stores that I regularly refer patients to and I am on a first name basis with the managers at each of these stores. Not only do my patients get preferential treatment when I send them to these approved stores but the managers educate my staff and I about the latest and greatest advances in running shoe technology. I also get some pretty great referrals.
If you are not doing this, you are missing out on a great opportunity.