Volume 18 - Issue 2 - February 2005
News and Trends »
Many podiatrists report positive benefits anecdotally of using custom orthotics to treat plantar fasciitis. However, a recent study published in the Journal of the American Podiatric Association (JAPMA) points out flaws in the current literature on the subject and suggests there is no current evidence basis to support the notion of custom orthotics being more effective than prefabricated orthotics for plantar fasciitis.
While authors of the study concede that the “vast majority” of articles in the last 30 years say orthoses are “highly effect
Orthotics Q&A »
There is an array of special considerations one must take into account when prescribing pediatric orthotics. In addition, it is important to work with both children and their parents to encourage compliance so the child does not develop problems later in life. With this in mind, our expert panelists share their experience on prescribing pediatric orthotics.
Q: When prescribing an orthotic for a child, how do you explain to the parents that the child may need to wear these devices for many years or the rest of his or her life?
Practice Builders »
Most podiatrists equate marketing with advertising. However, advertising is the most expensive and often least effective facet of services marketing. Internal marketing is the most cost effective, most time effective and usually the most dignified form of marketing. Internal marketing within your practice occurs continuously even if you are unaware of it.
Patient satisfaction opens the door to internal marketing of your practice and comprises the bulk of services marketing. We all know DPMs who are only average clinically but do extremely well. Conversely
- « Previous
- | Page 2 of 2 |
- Next »