Volume 18 - Issue 2 - February 2005
Practice Builders »
Most podiatrists equate marketing with advertising. However, advertising is the most expensive and often least effective facet of services marketing. Internal marketing is the most cost effective, most time effective and usually the most dignified form of marketing. Internal marketing within your practice occurs continuously even if you are unaware of it.
Patient satisfaction opens the door to internal marketing of your practice and comprises the bulk of services marketing. We all know DPMs who are only average clinically but do extremely well. Conversely
Sports Medicine »
Pruritis, or generalized itching, is the most common presenting skin complaint. It can be a particularly annoying and sometimes debilitating problem for athletes, who place great demands on their skin. Since pruritis may be caused by a particular skin disease or may occur without evidence of any specific skin disorder, diagnosis can be challenging for the clinician.
Making the diagnosis even more difficult is the fact that athletes often attempt various treatment regimens, including the use of over-the-counter remedies, which can alter the appearance of t
Editor's Perspective »
$11,550,000. That is the settlement fund that DPMs and other specialty care providers will be able to draw from after enduring years of billing disputes with Cigna Healthcare. In December, the insurer decided to settle a national class action lawsuit filed by specialty health care providers and associated state and national associations including the American Podiatric Medical Association (APMA).
How significant is the settlement? In terms of the immediate financial remuneration, one podiatrist calls it a “drop in the bucket” compared to the revenue
Two podiatrists meet for dinner and one raises the possibility of merging their practices. “Why do we have two offices, two billing systems and two complete staffs?,” one may ask. “We each need another provider but not full time, and we each pay a different accountant to do the same thing. Is there something here that would make more sense?”
“Mergers and acquisitions.” That was the hot phrase we read about in the ‘80s and ‘90s. People often equated this phrase with larger market share, fewer expenses and more profit. Sometimes it was an
Diabetes Watch »
The field of advanced wound care science continues to deliver new products and concepts for use in healing problem wounds of the lower extremity. The market now includes two living cell products and numerous biologically active products that are the result of bioengineering research and development. The real advantage of these new technologies is that we can now actively stimulate healing whereas most of the prior advances in wound care simply helped to optimize the wound environment.
This ability to interact with the wound base and stimulate the producti
I recently attended a seminar at a posh ski resort in Sun Valley, Idaho. The cost of transportation and lodging favored an older segment of our profession who were done paying off student loans and past worrying about productivity and overhead. It was refreshing not to hear about financial problems and the stress that plagues younger doctors.
I have known many of these podiatrists for the past 30 years. Ten years ago, we were talking about the terrible cost of college education and how our kids were making us go broke. Now we talk about the careers our ki
- « Previous
- | Page 1 of 2 |
- Next »