I have always felt that physicians needed a simple business model to manage their practices. After reading almost every business book on the planet, I was fortunate to read a book called Traction: Get a Grip On Your Business by Gino Wickman three years ago and was fascinated by the business process.¹ I saw an immediate application in the Village Podiatry model. As a result, our group has grown 35 to 40 percent per year over the last three years using many of the tools outlined in the book.