How To Obtain More Referrals From Pediatricians
- Volume 24 - Issue 5 - May 2011
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In addition to visits to offices, you might try mailings with cover letters and practice brochures that include thorough descriptions of the pediatric services you offer. While mailings can save the time and effort of a visit to an office, there is no substitute for meeting the doctors. Doctors are far more likely to refer to someone they know and having a face to put with a name can go a long way to making sure you are the first name they think of when they need a pediatric podiatrist.
Harnessing The Referral Potential Of The Internet
Another excellent method of gaining more exposure to pediatricians is to develop a Web site for your practice and make sure to include aspects of pediatrics in the information you provide on the site. If you already have a Web site, take a look at how much pediatrics you highlight. If that is an aspect of your practice that you want to grow, increase the amount of content on your site about the care of children’s feet.
Search engines will find your practice quicker and rank it higher in browsers if there are more references to pediatrics and/or pediatric conditions. As many patients who are using the Internet today to help them find medical information and to choose doctors, almost as many physicians use search engines to find resources for their patients when they may not have someone readily available.
With Web site development, you get multiple audiences for your effort. Once you and your practice are a presence on the Web, you will benefit from all those who search and find your practice. This may be patients searching on their own or doctors searching on behalf of their patients.
Why Writing Consultation Reports Is Imperative
Perhaps the most powerful way to increase referrals from pediatricians and the one that I have found most effective in my practices is to write and send consultation reports to pediatricians and other practitioners who refer patients to you.
Each time a doctor refers you a patient, send him or her a report of your findings and recommendations for that child. There are many ways to produce these reports, whether you use dictation systems, word processing templates or handwritten letters. The important thing is to do the reports and not get too behind in completing them or having your staff complete them. If you are backed up and have too many to complete, you will never catch up. Part of the value of these reports is that you send them in a timely fashion so the referring doctor has the benefit of your specialist evaluation and recommendations.
Develop simple forms and templates you can complete in small amounts of free time. Then designate a staff member to produce the finished document on a computer. You can then read it over and sign at the end of the day or week, and get it out to the referring doctor. Sometimes for practices I work with frequently, I will save a stamp and fax the consultation report or e-mail it as an attachment to the office. Your content reaches them even sooner this way.
I have found that the enemy of doing these reports successfully is to make them too complicated. It will take too much of your time to produce and it is likely more information than the referring pediatrician needs or wants. If you are concise and focused, the doctor is more likely to read it, absorb the information and remember it the next time he or she sees a similar patient. Work to find user-friendly methods to stay on top of these reports and get them out to the referring doctors. I have found this a very successful way to continue to receive referrals from these practices.