While many insurance companies cover many of the devices and items necessary for healing problems such as plantar fasciitis, many do not.
Additionally, patients with high deductibles or with health savings accounts are becoming more discerning consumers and may not be amenable to paying the high cost of some of the durable medical equipment (DME). In those circumstances, finding alternative options for patients is necessary as poor insurance coverage does not dictate poor treatment options.
Finding patients alternative and cost-effective options can be very gratifying to all involved. One source for this is www.ourdoctorstore.com (ODS), which offers physicians the opportunity to have their own Internet store from which to sell patients quality medical products.
This Internet store handles all the inventory, sales, shipping and customer service issues. The patients order products online from each podiatric physician’s individual store and the store sends the products directly to the patient. The patient pays a discounted retail price by credit card and the doctor pays the wholesale price, and profits from the difference. Physicians are able to customize the product offerings on their site as well as change retail pricing. Many physicians reduce the retail pricing to a level below the market to offer their patients a tremendous service.