A Closer Look At Practice Management Aspects Of Treating Heel Pain

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How Having An Internet Storefront Can Benefit You And Your Patients

While many insurance companies cover many of the devices and items necessary for healing problems such as plantar fasciitis, many do not.

Additionally, patients with high deductibles or with health savings accounts are becoming more discerning consumers and may not be amenable to paying the high cost of some of the durable medical equipment (DME). In those circumstances, finding alternative options for patients is necessary as poor insurance coverage does not dictate poor treatment options.

Finding patients alternative and cost-effective options can be very gratifying to all involved. One source for this is www.ourdoctorstore.com (ODS), which offers physicians the opportunity to have their own Internet store from which to sell patients quality medical products.

This Internet store handles all the inventory, sales, shipping and customer service issues. The patients order products online from each podiatric physician’s individual store and the store sends the products directly to the patient. The patient pays a discounted retail price by credit card and the doctor pays the wholesale price, and profits from the difference. Physicians are able to customize the product offerings on their site as well as change retail pricing. Many physicians reduce the retail pricing to a level below the market to offer their patients a tremendous service.

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Author(s): 
By Lowell Weil Jr., DPM, MBA

Heel pain is the single most common reason that patients seek out the care of podiatric physicians. Estimates state that more than 15 million Americans suffer with heel pain and emerging technologies for treatment have ballooned over the past seven years. However, many of these technologies are expensive and may not be covered by all insurance companies.
Therefore, it is incumbent upon the podiatric physician not only to know the practice guidelines of the American College of Foot and Ankle Surgeons (ACFAS) for the treatment of heel pain but also the financial considerations for patients with this condition. At the Weil Foot and Ankle Institute, we have developed comprehensive guidelines for treating the patient with heel pain. In arriving at these guidelines, we have given full consideration to designing the treatment program to be cost effective for the “acute heel pain” patient and progressing with more sophisticated (and costly) treatments for the chronic heel pain patients.

A Valuable Time-Saver: Delegating The Initial Exam
On an initial visit to the Weil Foot and Ankle Institute, my patient coordinator, a certified pedorthist, initially interviews patients. The interviewer notes the chief complaint, duration of symptoms and previous treatment. The patient sees our foot and ankle fellow or resident, who undertakes a more detailed and appropriate medical history and podiatric physical examination. At this time, the fellow or resident obtains a complete medical history, review of systems and lower extremity examination. The examination includes vascular, lymphatic, neurologic, dermatologic and musculoskeletal examinations as well as a visual stance and gait analysis. The fellow will also order digital radiographs, when indicated, and have them available for my evaluation.

After collecting all the data, I then introduce myself to the patient and have the fellow present the case to me. The patients really enjoy this aspect of the visit as they are able to hear all of the findings and details that are considered for their condition. From a practice management standpoint, it saves me a considerable amount of time by not having to listen to a long history about five pair of orthotics, 10 weeks of physical therapy and three painful cortisone shots that only worked for a day. For those practitioners who do not have fellows or residents, a well-trained podiatric assistant can obtain much of this information.
In order to evaluate and document this type of examination appropriately, one should properly code this examination with CPT 99203 in addition to the diagnostic tests the physician or assistant performs. Commonly, another physician may refer a patient to me for evaluation and treatment of the heel pain. In this circumstance, when one performs the same history and physical as stated above, the proper coding is CPT 99243 (consultation). You must accompany this with a letter to the referring physician.
Radiographs should accompany an initial history and physical evaluation. These studies are important to rule out other possible etiologies of heel pain such as stress fracture, infection, bone cyst, bone tumor, coalition or adjacent joint arthritis as well as other possibilities. Additionally, the presence of an inferior heel spur can determine that chronic plantar fasciitis has been present for at least several months.

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